@kdfrawg Here is the thing in decade ago, it has always been a "manufacture age' Now its 'Age of Customer' and for those oranizations wants to make it happen for the 'Customer' they have to know about each and every individual customer to offer a personalised customer experience that goes with his or her life style.
For instance, take an aeroplane you are booked to fly, if the Flight Attendants had advanced information about you, that you love your glass of bubbly, your favourite wine or even your favotite dish in advance and they come offer to you without you even asking for it, wouldn't you be delighted..?
// @larand @indigo @hybotics