The Conceptualisers

This afternoon I had arranged for The Conceptulisers 1 as part of Intelak Incubator 2 program, to give a presentation to a group of industry professionals based in our Dubai flight kitchen. There were 7 Senior Managers were attending the presentation. The founder cum CEO cum CFO did the presentation, supported by the COO cum Chief Design Officer.

I have to say, the youngsters presented their product concept and early prototypes very well, whilst also answering to the questions put forward by the audience. Understandably, the questions were based on typical industry, covering things like durability, food safety and hygiene, material engineering and the like.

Prior to the presentation, I had also emphasized to the team that they should also keep in mind that their product solution must give the flexibility for customer airlines to enhance food offering on the tray without having do any modifications to the tray itself. IMG_0547.JPG IMG_0551.JPG IMG_0553.JPG


  1. The young innovator bunch who are coming up with a new style of airline meal tray concept

  2. The Intelak initiative, which means ‘take off’ in Arabic, was launched in September to give innovators, entrepreneurs and students from across the UAE the opportunity to enrol in a tailored incubator programme that will allow them to further develop their concepts. All submissions were focused on the travel and aviation sector, and sought to make passengers’ travel journeys simpler, better or more exciting